Samsung has announced its intention to challenge Google and Qualcomm by introducing a version of its Internet browser for PC users. This version of the “Samsung Internet” browser, originally designed for smartphones, is viewed as the initial step towards integrating ambient artificial intelligence (AI) throughout the Samsung Galaxy ecosystem.
During a recent statement, Won-Joon Choi, the Chief Operating Officer of Samsung”s Mobile eXperience division, expressed that this browser “unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come.” He elaborated that the capabilities of Samsung Internet are poised to transform web interactions, evolving from a traditional PC browser that merely waits for user input to an integrated AI platform that understands user preferences while safeguarding personal data.
Samsung highlighted features of the new browser, which include its ability to “proactively anticipate user needs” and “deliver personalized assistance.” These enhancements aim to create a browser that adapts to the evolving requirements of its users and devices. Currently, users who log into a Samsung Account will have access to features such as webpage summarization and translation, along with options to synchronize bookmarks, passwords, and browsing sessions across devices.
The Samsung Internet browser, first released in 2012 and later made a standalone application in 2016, has seen limited success, achieving a maximum market share of only 7.43 percent on mobile devices as reported by Statcounter. This is significantly lower than the dominant browsers, Chrome and Safari. As for its adoption on Windows, it remains uncertain why users would rush to download this browser without more detailed information regarding Samsung”s aspirations for ambient AI.
A beta version of Samsung Internet for PCs is currently available in the United States and South Korea for Windows 11 and, somewhat unexpectedly, Windows 10. The company has hinted at plans for a wider rollout in the future.
Additionally, Samsung”s recent quarterly results announcement revealed its strategy to enhance the competitiveness of its Exynos processors, particularly for flagship models. This initiative comes in light of the Galaxy S25 series, which exclusively utilized Qualcomm processors. In previous years, Samsung typically produced two variants of its flagship devices—one with Qualcomm”s Snapdragon technology and the other featuring its own Exynos chips. Qualcomm”s latest Snapdragon processors have integrated advanced neural processing units (NPUs) to support AI functionalities. Although some Exynos models also include NPUs, Samsung appears to recognize the necessity for further enhancements.
The quarterly announcement also outlined plans for the company”s memory division to concentrate on mass production of High Bandwidth Memory 4 (HBM4) products next year, focusing on differentiated performance while simultaneously aiming to expand its sales base. Samsung is prepared to enhance HBM4 production capacity and expand sales of other high-value products, such as DDR5, LPDDR5x, and high-density QLC SSDs, to meet the growing demand for AI applications.
In the third quarter, Samsung”s memory segment achieved record revenue, bolstered by the mass production of its HBM3E product, which attracted a broad customer base. The company has also begun shipping HBM4 samples to key clients, as it seeks to capitalize on the AI infrastructure boom. This strategic move could enable Samsung to capture a larger share of the substantial investments that major technology firms are making in server infrastructure.
For the quarter, Samsung reported consolidated revenue of ₩86.1 trillion (approximately $60.5 billion), reflecting a 15.4 percent increase from the previous quarter. Operating profit soared to ₩12.2 trillion (around $8.5 billion), marking a significant increase of 160 percent compared to the second quarter.
