The 138th Canton Fair, held in Guangzhou, China, is focusing on the rapidly evolving sectors of new materials and chemical products. This specialized exhibition attracts buyers with specific goals centered on product quality, real-world performance, and profitability, attributes that solidify these materials and products as essential to industrial innovation.
The Canton Fair has played a pivotal role in helping companies in the new materials and chemical sectors enhance their international presence and build long-term partnerships. This ongoing appeal continues to attract new participants eager to expand in global markets. Among the newcomers is an exhibitor specializing in custom marine and engineering products, including EVA foam fenders, solid rubber fenders, flotation equipment, and airbags. The company”s CEO expressed varied expectations regarding their participation in the Fair. In the short term, they aim to leverage their innovative product portfolio to connect with global partners and introduce China”s intelligent marine equipment solutions to international markets. In the long run, the Fair is viewed as a strategic platform to showcase the company”s integrated capabilities and R&D, strengthen its global presence, and gather valuable insights for future innovation and strategic planning.
Another notable participant is an experienced exhibitor with a diverse product range across 11 main categories, including water treatment, glass and ceramics, and coating resins. During this edition of the Canton Fair, the company showcased high-value products, such as premium titanium materials, eco-friendly water treatment solutions, and everyday chemical detergents, highlighting its competitiveness in sustainability.
By demonstrating its comprehensive service capabilities—from raw material import and processing to distribution—the company aids international buyers in understanding the strength of its integrated supply chain. With over 90 editions of the Canton Fair behind it, the company has developed a robust digital marketing system encompassing client acquisition before the Fair, interaction during the event, and follow-up afterward. This approach has proven highly effective, yielding excellent results in client acquisition and order management in recent editions.
The section on New Materials and Chemical Products was introduced at the 134th Canton Fair through a strategic enhancement of the former chemical products section. Increasingly, companies from related sectors are utilizing the Canton Fair to enter international markets, solidify long-term partnerships, and promote the global application of new materials manufactured in China.
To register for the 138th Canton Fair, click here https://buyer.cantonfair.org.cn/register.
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