A hair care brand from South Korea, known as Grabity, has officially launched in North America through Amazon, as announced by the company on Monday. This brand was developed by a team of scientists from the prestigious Korea Advanced Institute of Science and Technology (KAIST).
Grabity”s key product, the Grabity hair lifting shampoo, incorporates a patented component named LiftMax 308. This innovative ingredient is designed to create a protective barrier around hair, thereby minimizing damage while enhancing volume.
The formulation of this product can be attributed to the work of Lee Hae-shin, a chemistry professor at KAIST. His research team at the university has played a crucial role in the development of this unique hair care solution, which aims to address hair loss and promote healthier hair.
The debut of Grabity in the U.S. marks an important step for the brand as it seeks to expand its influence in the competitive North American beauty market.
