South Korean Hair Care Brand Grabity Launches in North America

A hair care brand known as Grabity, which focuses on hair loss treatment, has officially entered the North American market, making its debut on Amazon. This innovative brand is the result of research conducted by a team of scientists at KAIST, South Korea”s leading science and technology university.

Grabity is a product of Polyphenol Factory, a beauty startup that has combined scientific research with beauty products. The brand”s flagship offering is the Grabity hair lifting shampoo, which incorporates a unique patented ingredient known as LiftMax 308. This ingredient is designed to form a protective layer on the hair, effectively minimizing damage while enhancing volume.

The formulation of LiftMax 308 was developed under the guidance of Lee Hae-shin, a chemistry professor at KAIST. His team”s research has led to breakthroughs in how hair products can better serve individuals experiencing hair loss.

The launch of Grabity in North America aligns with the growing demand for scientifically-backed hair care solutions. Consumers are increasingly seeking products that not only promise aesthetic benefits but also offer protective and restorative properties.

As Grabity makes its mark in the competitive U.S. beauty market, it brings with it a commitment to quality rooted in scientific innovation, aiming to address the needs of those struggling with hair loss.