Sojern, a leading AI-driven marketing platform for the hospitality industry, announced the formation of its inaugural European Destination Advisory Council for 2025. This initiative mirrors Sojern”s North American Destination Advisory Council and comprises influential destination leaders from across Europe dedicated to finding innovative solutions to the challenges faced by destination marketing professionals. The council convened for the first time yesterday in Paris, France.
“Atout France is committed to showcasing the richness and diversity of French destinations while adopting innovative ways to connect with travelers,” stated Sophie Mandrillon, the Marketing and Partnerships Director at Atout France. “Working with Sojern is one of the tools we utilize to deepen our understanding of audiences, measure campaign impacts, and ensure we reach travelers in more meaningful and effective ways. We are excited to join the first European Destination Advisory Council and look forward to collaborating with other regional destination leaders to exchange ideas, address common challenges, and inspire future growth in the European tourism industry.”
“Europe is home to some of the most diverse and competitive destinations globally, each with unique opportunities and challenges. The council will focus on developing shared frameworks around audience measurement, sustainability communication, and AI-based personalization—key themes that are transforming destination marketing worldwide,” remarked Luca Romozzi, the Commercial Director for Europe at Sojern. “At Sojern, we take pride in uniting voices from across the region to share insights, leverage digital innovation, and co-create solutions that keep Europe at the forefront of global tourism, helping destinations connect with and inspire travelers in more meaningful ways.”
Sojern”s commitment to investing in destinations extends beyond merely helping them identify and connect with ideal travelers; it aims to boost the tourism industry as a whole. Through its European Destination Advisory Council, Sojern will collaborate with prominent tourism professionals to address the evolving needs of destinations and develop innovative solutions that drive global growth. The 2025 council brings together experienced leaders who share a common objective: to advance the industry collaboratively.
Sojern is pleased to introduce the first members of its European council for 2025. From cooperation strategies to the recent State of Destination Marketing 2025 report, which aggregates insights from nearly 200 destination marketing organizations (DMOs) worldwide, Sojern has long been a trusted partner for DMOs, offering innovative solutions to drive visits and highlight the economic benefits of digital marketing programs.
To learn more about how Sojern collaborates with destination marketing professionals, visit: www.sojern.com/destinations.
About Sojern: Sojern is a leading AI-driven marketing platform designed for the hospitality sector, aimed at boosting growth and profitability in the tourism industry. The Sojern marketing platform is a user-friendly suite of software and services that provides unparalleled traveler insights, intelligent audiences, multi-channel activation and optimization, and a connected guest experience—all in one place. Each year, over 10,000 tourism marketing professionals rely on our platform to find, attract, convert, and engage travelers. Established in 2007, Sojern is headquartered in San Francisco, California, with teams across the Americas, Europe, the Middle East and Africa, and the Asia Pacific.
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