Natura Bissé, the Spanish skincare brand, has officially become the first and exclusive “Official Spa Brand” of The World”s 50 Best Hotels for 2025. This milestone reinforces the brand”s commitment to leading the global luxury wellness experience.
The announcement was made on October 28, 2025, in Barcelona, Spain. The partnership aims to enhance the luxury hotel sector as part of Natura Bissé”s international growth strategy. The awards ceremony for The World”s 50 Best Hotels is set to take place this week in London, gathering top hoteliers from around the globe for a three-day event.
During the ceremony, Natura Bissé will unveil a series of innovative experiences aimed at inspiring attendees in their pursuit of excellence for their guests while promoting a sustainable and profitable business model. This collaboration is particularly vital amid unprecedented growth in the luxury travel sector.
According to the latest report from the Global Wellness Institute, the wellness industry has been expanding at an annual rate of 9% since 2020, with projections indicating it could reach $9 trillion by 2028, nearly double that of 2019.
“Natura Bissé was born as a spa brand, and for more than four decades, we have partnered with some of the most iconic hotels worldwide. It is an honor to become the first and exclusive official spa partner of The World”s 50 Best Hotels. We believe we can provide real value to an industry we deeply believe in, which will play a crucial role in a new global paradigm that increasingly demands truly transformative wellness experiences,” said Lluis Uriach, the Strategic Projects Director of the Natura Bissé Group.
Currently, Natura Bissé is featured in over 450 hotels globally, including major chains such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. The brand”s treatments set themselves apart in the spa industry, with its 100% beneficial products recently recognized by Condé Nast Traveler España. Guests can enjoy these products in their rooms and continue their self-care routines at home with carefully selected items.
“We are excited to partner with Natura Bissé, a leader in skincare and spa services, which shares our unwavering pursuit of excellence and unforgettable experiences. We are confident they will add tremendous value to the 50 Best community and the properties represented in The World”s 50 Best Hotels,” stated Craig Hawtin-Butcher, Managing Director of 50 Best.
For further inquiries, please contact Mireia Gallart at [email protected] or call +34 93 591 0231.
