The 2025 Victoria”s Secret Fashion Show emerged as a noteworthy event, showcasing a blend of entertainment and fashion at Steiner Studios in New York City. With performances from notable artists such as Karol G, Madison Beer, Missy Elliott, and TWICE, the show transcended traditional lingerie presentations, emphasizing storytelling and star power.
However, amid the glamour and innovation, a significant question lingered: Can Victoria”s Secret strike a balance between inclusivity and the aspirational fantasy that fueled its success? Following years of criticism and a substantial brand transformation, the company returned to the catwalk in 2024, eager to prove its commitment to change. That previous show leaned on nostalgia, featuring models like Adriana Lima and Tyra Banks, aiming to reconnect with audiences wary of the brand”s promises.
In contrast, the 2025 edition felt like a genuine rebirth. This year”s lineup emphasized a new generation of talent and a broader definition of beauty. The casting was marked by increased diversity in size, background, and personality. Each model conveyed a unique narrative, moving away from the notion of a singular, unattainable ideal.
The inclusion of athletes Angel Reese and Suni Lee sparked discussions online, as their participation blurred the lines between athleticism and fashion. Their presence on the runway redefined conventional beauty standards, illustrating that strength and femininity can coexist harmoniously.
The hairstyles also played a pivotal role in this year”s show. Gone were the criticized sleek ponytails from 2024, replaced by voluminous, bouncy styles reminiscent of the iconic looks from the past. This shift was a clear response to audience feedback, as social media buzzed with approval for the return of glossy, flowing hair.
The musical performances further enhanced the show”s appeal, balancing nostalgia with contemporary pop. Madison Beer captivated the audience with a sultry rendition of her latest singles, followed by TWICE, who performed two of their hits. Karol G showcased her new album, while Missy Elliott concluded with high-energy classics.
The garments showcased during the event were a testament to creativity and contrast. Each segment conveyed its own visual narrative, merging early 2000s aesthetics with modern minimalism. Notably, Jasmine Tookes graced the runway while nine months pregnant, exemplifying strength and grace that encapsulated the new ethos of empowerment. Another highlight was Candice Swanepoel, whose striking bronze ensemble with gilded wings shimmered beautifully.
One of the standout moments featured Emilia Ratajkowski, whose wing design resembled oversized petals, evoking the imagery of a blooming flower. The entire look was accentuated by wrapped heels and pink gloves, creating an artistic expression that harmonized sensuality and creativity.
The 2025 Victoria”s Secret Fashion Show illustrated that evolution does not necessitate the abandonment of identity. For a brand that previously existed in the realm of fantasy, this year”s event grounded itself in authenticity, highlighting themes of power, presence, and potential.
