Proya Cosmetics, a leading player in the Chinese cosmetics industry, has announced its participation in the 11th edition of Cosmetic 360, held at the Carrousel du Louvre in Paris. Aligning with the event”s theme of “Predictions,” Proya Cosmetics is set to share its innovation strategies, the latest scientific advancements, and its vision for the future of beauty, thereby contributing to the ongoing dialogue about the evolution of cosmetics.
This year at Cosmetic 360, Proya Cosmetics will showcase artificial intelligence technologies applied across various domains, including consumer analysis, product research and development, manufacturing, and marketing. The company has tailored these innovations to meet the unique characteristics of the beauty sector, positioning itself at the forefront of AI application throughout the value chain of the Chinese cosmetics industry.
“It is an honor for me to share our company”s journey, our commitment, and our investments aimed at shaping the future of cosmetics on a global scale,” stated Juncheng HOU, founder and president of Proya Cosmetics. “Innovation is central to our approach, and Cosmetic 360 provides a valuable platform for us to connect and exchange ideas with the international community. This year”s theme, “Predictions,” perfectly aligns with our goal of anticipating the creation of future cosmetics and adapting swiftly to consumer expectations.”
Among its nine brands, notable mentions include PROYA, Timage, and Off&Relax, which exemplify the company”s distinctive focus on excellence and sustainability—core principles in its mission to create and reinvent cosmetics. The company collaborates with academic partners, hospitals, leading research institutes, and synthetic biology firms to stay at the technological forefront, particularly in the realm of artificial intelligence.
For instance, Proya Cosmetics has partnered with an innovative company that is transforming research and development in cosmetics and personalized skincare through AI-driven predictive technology at the molecular level. By leveraging this AI-powered SaaS platform, Proya combines artificial intelligence with extensive data resources to expedite ingredient testing in early stages, optimize synergistic formulation development, and enhance precision and success rates in product innovation.
Dr. Sun Peiwen, the director of R&D and Innovation at Proya Cosmetics, will present exploratory work and predictive findings from the team, highlighting the innovative ingredient synergies made possible by AI.
Founded in 2003, Proya Cosmetics has rapidly established itself as a market leader in China, offering a wide range of effective beauty and personal care products for the face, body, hair, and makeup. The portfolio of Proya Cosmetics includes brands such as PROYA, Timage, Off&Relax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA.
For more information, visit Proya Cosmetics.
