Siux, a leading name in the padel industry, has introduced a new visual identity along with its 2026 collection at an event marking a pivotal moment in the company”s history. The Spanish brand aims to inspire the next generation of players while solidifying its global leadership in innovation and quality.
The rebranding coincides with an unprecedented expansion phase for both padel and Siux, fueled by its international growth and ongoing adaptations in a competitive market. This sustained performance underscores the robustness of a business model that focuses entirely on padel, combining specialization, innovation, and a worldwide network of partners and distributors.
According to Siux, the company understands the market dynamics, listens to players, and designs each racket with a commitment to quality and innovation that distinctly sets them apart from other brands. The newly crafted designs merge power and sophistication, featuring lines that reflect the movement and energy inherent in modern gameplay.
Siux aims to resonate with a community that not only plays padel but also embraces it as an integral part of their identity. Each model in the collection symbolizes the convergence of technology, emotion, competitive spirit, and remarkable adaptability for players at all levels.
The launch event, set in a contemporary art gallery atmosphere, served as an invitation to “cross the line” and redefine the boundaries of padel. This initiative reflects Siux“s commitment to evolving the sport and engaging a broader audience.
