TECNO has revealed the winners of its 2025 “Shot On CAMON” Global Photography Contest, a collaborative effort with Amateur Photographer magazine. This contest, now in its second year, aims to empower creatives from emerging markets to share their unique perspectives and authentic human experiences through advanced technology.
The 2025 contest attracted over 10,000 entries from 56 nations, highlighting a rich tapestry of viewpoints and compelling stories. A total prize pool of USD 37,000 was awarded to recognize ten exceptional photographers. The top accolade, the TECNO Photography Master title, grants the Grand Prize of USD 10,000, followed by Gold, Silver, and Bronze prizes amounting to USD 5,000, USD 3,000, and USD 1,000 respectively. Additionally, ten participants received the “TECNO Friend” Prize, each awarded a CAMON 40 Premier 5G smartphone for their contributions.
“This year”s Shot On CAMON contest demonstrates impressive growth from its inaugural edition, not only in numbers but also in the confidence and individuality of the entries,” stated Nigel Atherton, Editor of Amateur Photographer. “Creators from emerging markets have expressed powerful everyday narratives with a distinctive visual style. TECNO”s commitment to facilitating such expression is invaluable.”
Laury Bai, Chief Marketing Officer at TECNO, commented, “Through “Shot On CAMON,” we celebrate not only technical prowess but also the significance of perspective. Each photograph conveys a unique story, showcasing the beauty, rhythm, and connections embedded in our daily lives. By equipping creators with innovative technology, we aspire to motivate a broader audience to capture and share extraordinary moments that resonate worldwide.”
From May 1 to September 30, 2025, TECNO welcomed mobile photographers globally to submit their works across three thematic categories: Snap Every Pulse, Snap All Fleeting Bonds, and Snap Any Motion. The diverse entries encapsulated life”s vivid rhythms and emotions, each reflecting unique local experiences.
The Grand Prize for the TECNO Photography Master was awarded to Nigerian photographer @micheal_the_colorist for his captivating piece titled High Spirits. This photograph, taken with the CAMON 40 Pro, depicts a group of friends suspended mid-air, their colorful attire and open arms creating a striking geometric composition against a brilliant blue sky—an exuberant tribute to youth and freedom.
In the Snap Every Pulse category, the Gold Prize was bestowed upon a poignant image of a young Nigerian girl sprinting down a sun-drenched dirt road, her white dress flowing like a fleeting melody amidst rustic scenery. The Silver Prize featured four dogs playfully perched on a low wall, their varied postures reflecting the natural rhythm of everyday life. The Bronze Prize showcased the age-old practice of traditional grain processing, illustrating the rhythmic labor that sustains community bonds.
Within the Snap All Fleeting Bonds category, the Gold Prize honored an image of children joyously playing in the mud, their laughter radiating the warmth of friendship. The Silver Prize captured silhouettes of children running along a Malaysian beach at sunset, illuminated by the golden glow of companionship. The Bronze Prize illustrated a boy nurturing a young goat on arid land, symbolizing a profound, protective love that transcends species.
In the Snap Any Motion category, the Gold Prize was awarded to an extraordinary shot of a sepak takraw player leaping at dusk, striking a powerful silhouette that marries strength and elegance. The Silver Prize depicted a cyclist mid-air executing a thrilling stunt beneath shifting clouds, while the Bronze Prize showcased a dancer twirling in a red dress against the angular lines of city architecture, her reflection creating a poetic blur of movement.
As part of their rewards, the winners will participate in an exclusive photography tour in London at the end of 2025. This immersive experience will foster the exchange of ideas and allow participants to capture the vibrant essence of one of the world”s most iconic cities. Their works will also be exhibited globally, included in TECNO”s annual photo book, and featured on TECNO”s official online gallery, encouraging more creators to share their visions and narratives through photography.
