Yandex has officially launched its new platform, Yandex Ads Boost, aimed at aiding mobile app and game developers in Turkey. This all-encompassing advertising and analytics tool was introduced on Wednesday in Istanbul, providing a comprehensive solution for developers looking to enhance their revenue and expand their reach in both local and international markets.
The Yandex Ads Boost platform integrates various analytics and in-app monetization tools into one convenient interface, allowing developers to manage their growth processes seamlessly. Utilizing the robust infrastructure of AppMetrica, this platform offers extensive data analysis and user behavior tracking, catering to the needs of technical, product, growth, and marketing teams.
Developers will be able to monitor their app”s technical performance in real-time, evaluate the impact of different advertising formats and placements, and access essential metrics including retention rates, lifetime value (LTV), conversion funnels, audience insights, and revenue reports. With a global advertising network comprising over 600,000 advertisers and more than 60 demand-side platforms (DSPs), Yandex Ads Boost is designed to help projects maximize revenue while ensuring brand safety.
Veronika Zueva, head of Yandex Ads Turkey, highlighted the platform”s unique features, stating that it was created to unify marketing teams, product managers, and growth specialists on a single data panel. “Our extensive Yandex Advertising Network already includes over 600,000 advertisers and approximately 30,000 mobile apps that benefit from our ecosystem,” Zueva explained in an interview with Anadolu.
She emphasized that the platform”s user-friendly interface simplifies the management of ad monetization, analytics, and mediation, making it more efficient for developers. “We also maintain a low entry threshold. We are offering a variety of basic and custom events at no cost, allowing developers to easily test the platform and immediately recognize its value,” she added.
Pointing to Turkey”s impressive digital growth, Zueva remarked, “Turkey boasts around 80% mobile penetration, with an even greater internet penetration rate. The country ranks eighth globally in app downloads, indicating significant digital expansion. We see immense potential in this market and are eager to continue our growth here.” She also mentioned that a new user acquisition feature will be introduced soon to assist mobile app publishers in attracting new users with Yandex”s support.
